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Some thoughts on injury lawyer advertising in NH

It’s incredible to think that there is as much injury lawyer advertising in New Hampshire than in a city like Boston.

At least it seems that way.

Look at the phone books in any NH city, and you’ll see tons of ads by injury lawyers– front cover, back cover, and now on the binding, let alone all the ads inside the books.

For a number of years now, it has been very profitable for phone book companies to play one lawyer off another, to get astronomical profits.

I must confess to taking part in the whole thing. In fact, I was the first in these parts to go big time for phone book advertising. In a sense I helped create a monster.

As an injury lawyer, it was clear to me that injury victims would inevitably go to the phone book to find, or at least look up, the number of an injury lawyer. It was an important place to be & it still is to a certain extent.

But there is something terribly out of whack when our small state has such an inordinate number of personal injury lawyer ads. I can’t explain it.

It might have something to do with the fact advertising in New Hampshire is much less expensive.

Surely we, as a people, are not any more litigious, and are probably less so.

It will be ok with me when the phone book finally becomes a relic. It is only a matter of time when the internet finally does it in.

No offense to my friends who sell phone book advertising. They are, for the most part, very talented sales-people who will land good jobs doing something else.

And, by the way, ever try to find a phone number these days? The print is so ridiculously small you need a magnifying glass!

In any event, I recommend that all injury victims do their homework before hiring any injury lawyer. There is no substitute for a face-to-face meeting to make sure you are making the right choice.

Keep your strength.

Charlie Donahue
injury law
Keene, New Hampshire

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