2009 is almost over, and at Donahue Law it has been a great year thanks to the many spectacular personal injury clients who have asked me to help them.
It makes my job very rewarding, not only financially but personally too.
Interestingly, I have decreased my advertising budget significantly over the last decade. It may be hard to believe but I don’t do anywhere near the advertising I used to do.
The good news is that my injury law caseload is as strong as ever.
As I plan for the new year, I am inclined to continue the trend.
Almost all my personal injury clients see me via word-of-mouth or recommendation.
So I ask: “Will ya remember me?”
I might not be on television every two seconds like the old days, or have newspaper ads, or be on any more billboards, or even be all over the phone book.
My internet presence will be strong, however, as I feel it is a good place for an injury lawyer to be. Yesterday I met with a guy from Lynn, Mass who got me on the internet.
I’m reminded of meeting the very famous (not just in NH) and extremely brilliant & funny, P.J. O’Rourke ( the guy with the bow-tie) at a wedding a few years ago. Upon being introduced, he told my friend I needed no introduction ( when in fact he didn’t) because I was ” the guy on the back of his phone book.” Very funny moment.
The truth is that legal advertising is addictive. It’s very hard to turn it off once it is unleashed. The people who sell the advertising are also very talented, and do an excellent job of scaring the lawyers ( especially injury lawyers) into believing if they don’t advertise more, they will be forgotten.
Is it out-of-sight, out-of-mind?
I don’t think so.
I’d love to hear from those of you who read my blogs. Just give me your honest opinion.
I’m sure many will say how good it will be not to see my face splashed all over town, so I’m ready for the wise-cracks, especially since that’s what I’d probably say myself.
Keep your strength.
Keene, New Hampshire