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Lawyer advertising in the new phone book

The new phone book has arrived, and, as usual, it is chock full of lawyer advertising, especially by injury lawyers.

My ad is on the back cover. I’ve come to believe that spot trumps the other spots.

Although there is something really disgusting about all the injury lawyer ads, I can hardly complain. I’m the one who started the whole thing in this part of New Hampshire. Without doubt, I was one of the pioneers of lawyer advertising in the granite state.

When I first started business I had no choice because I was the new guy in a town where many of the lawyers followed in the foot-steps of their fathers, and were very well known. I was different and I needed to let the consumers know about me. By doing this many of the same lawyers who are so aggressive in their advertising these days, were vicious in their criticism of me in those early days.

The other lawyers didn’t like it, but most of the public responded favorably. When it became safe to advertise, the other lawyers followed. Imitation, they say, is the most sincere form of flattery.

Now it is interesting to see how the followers not only copy my approach, but also my very words. I never had much use for phonies.

As a Constitutionalist, I am a staunch supporter of a lawyer’s right to advertise. It’s called Free Speech, and is protected by the 1st Amendment, even if it is not very tasteful or good.

It serves a valuable purpose of getting a message to the public– potential clients/customers. The danger, however, is that much of the advertising is misleading and deceptive. Therefore, it is crucial for any client to look at advertising as only one tool in hiring an injury lawyer.

I’ve been a lawyer for 26 years.

Yes, I have a reputation for being aggressive and successful, but also a man of my word and ethical. I’ll do whatever I can, within the bounds of the law, for my client. If a lawyer takes good cases like I do, then there is no reason to practice any other way. Unfortunately, many of my competitors have run into serious ethical problems with the NH Supreme Court for lying and dishonesty.

You’d be well-served to talk with me before you talk with any other injury lawyer. I’ll treat you right.

In a prior blog I write about dishonest lawyers, so feel free to check it out. You’ll be glad you did!

Helping injury victims is my only job, and I don’t get paid until you win. At Donahue Law based in Keene, NH, we handle all kinds of serious personal injury cases.

Keep your strength.
Charlie Donahue, injury lawyer

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